Create Frequently Bought Together
Frequently bought together upsell allows you to offer additional products to customers at product page, helping to increase your average order value (AOV) and scale your sales.
1. Upsell information
1.1 Upsell name
The upsell title is the name of the upsell, which isn’t visible to customers and is displayed in the “All offers” section of the BOGOS app for easy management alongside other offers.
1.2 Widget title
Widget title introduces the upsell offer to customers and encourages them to explore additional products. It will be displayed prominently on the product page.
1.3 Widget sub-title
Sub-title appears below the widget title and complements the title by explaining the value of the upsell.
1.4 Start and end time
Set the start and end dates for the upsell offer. If you want the offer to be available indefinitely, leave the "End time" field empty.
2. Upsell trigger
Define how the Frequently Bought Together upsell will appear to your customers. Choose from the options below to control which products or collections will display the upsell.
2.1 Always display upsell
The upsell will be shown on all product pages with no triggers.
2.2 Selected products
The upsell will only be displayed on the specific products you choose. This is useful when you want to target specific items that are frequently purchased together.
2.3 All except selected products
The upsell will be shown on all product pages except for the specific products you exclude. This option preventz the upsell from appearing on products that do not need additional recommendations.
2.4 Selected collections/types/vendos
The upsell will appear only on products that match the selected collection(s), product type(s), and vendor(s).
The conditions between collections, types, and vendors work on an AND basis. This means the product must match all selected criteria to trigger the upsell.
The conditions within each selected collection, type, or vendor work on an OR basis. This means the upsell will trigger if a product belongs to any of the selected collections, types, or vendors.
Example:
If you select Collection A, Product Type B, and Vendor C, the upsell will only appear on products that belong to Collection A AND Product Type B AND are from Vendor
However, if you select multiple collections (e.g., Collection A and Collection D), the upsell will appear on products from either Collection A OR Collection D, as long as they also match the selected product type and vendor.
2.5 All except selected collections/types/vendor
The upsell will be displayed on all product pages except those in the selected collections, product types, or vendors.
3. Add sub-conditions
Sub-conditions add extra rules to decide who can see and get your offers. Therefore, only targeted customers can see and apply the offer, while others won't see it at all.
These sub-conditions are optional. If you don't add any, the offer will be available to all customers.
You can combine multiple sub-conditions. Customers must meet all selected criteria to qualify.
Specific link address – Apply offers to customers accessing your store from a specific link. Perfect for email campaigns, social posts, or affiliates.
Order history – Target customers based on purchase behavior. Best for rewarding first-time buyers, high spenders, and more.
Customer tags – Show or hide offers based on customer tags.
Customer location – Run country-specific promotions based on the customer’s IP address.
Markets – Run region-specific offers based on your Shopify Markets.
♦️ For more details, visit our [Sub-Condition] guide.
4. Upsell method
Select how you want to choose the upsell products that will be displayed in the Frequently Bought Together section. There are three methods: Manual, Auto, and Random.
4.1 Manual
Manually select the products you want to upsell. You can specify which products will be displayed as upsell recommendations.
4.2 Auto
To use this option, you must install the Shopify Search & Discovery app in your store. BOGOS will automatically select upsell products based on the data synchronized with the Shopify Search & Discovery app. Install this FREE app here.
In BOGOS settings, there are two recommendation types synced from the Shopify Search & Discovery app:
Complementary Products: You manually select recommended products within the Shopify Search & Discovery app.
Related Products: Shopify’s AI auto-generates product recommendations based on store data.
For “Complementary products” you must manually select products within the Shopify Search & Discovery app. For “Related Products,” Shopify uses AI to auto-generate product recommendations. Click here to view its help docs.
4.3 Random
With this option, BOGOS will randomly display upsell products based on your preferences.
Number of upsell products: Set the number of products that will be recommended.
Selection criteria: Choose where the random products should be selected from:
In selected types only
In selected vendors only
In selected collections only
4.4. Set quantity for current item
This enables you to set the default quantity for products in the Frequently Bought Together widget.
4.5. Allow customer to change quantity
This lets customers change the quantity of products in the Frequently Bought Together widget.
5. Discount
5.1 Enable discount
Check this option to activate a discount for the upsell offer. If unchecked, customers will add the upsell products at their regular price.
5.2 Number of products required for discount
Set the minimum number of upsell products that must be added to the cart for the discount to apply. For example, if set to 2, customers must purchase at least two upsell products to receive the discount.
5.3 Discount type
Choose between 1 of 3 types of discount to apply:
Percentage: Apply a percentage-based discount to the upsell products (e.g., 20% off).
Amount: Apply a specific discount amount to the upsell products (e.g., $10 off).
Cheapest item free: The lowest-priced item in the upsell selection will be free automatically.
If you choose Cheapest item free, the discount amount field will not be available, as the system will automatically apply the 100% off discount to the lowest-priced item.
5.4 Discount amount
If you select Percentage or Amount, enter the discount value:
For percentage discounts, input the percentage (e.g., 20%).
For amount discounts, input the currency value (e.g., $10). If you also sell in different currencies (set up in Shopify Markets), you can “add currency” and custom how much discount amount to offer in each currency, instead of using Shopify’s exchange rates (e.g., SGD 10, CN¥8, A$12).
5.5. Add shipping discount
There are two types of shipping discount:
Percentage: A percentage of the shipping cost will be deducted.
Amount: A fixed amount will be deducted from the total shipping cost. If you sell in different currencies (set up in Shopify Markets), you can “add currency” and custom how much shipping discount amount to offer in each currency, instead of using Shopify’s exchange rates (e.g., SGD 10, €8, A$12).
Label on widget: This text informs customers whether the offer includes a shipping discount.
6. Discount code
6.1. Add a custom discount code
This section allows you to customize the discount code name to match your brand.
Take notice:
This option automatically appears when your Gift logic is set to Clone product
If your store uses Gift function logic, this option is only available when you select Shipping discount as gift
The discount code name must be under 256 characters and unique across all Shopify discounts.
6.2. Combinations
Order discounts
Indicates if the upsell discount can be combined with order-level discounts, such as promotional codes or automatic discounts.
Shipping discounts
Indicates if the upsell discount can be combined with shipping discounts, such as free or reduced shipping promotions.
7. Preview
The Preview section provides a real-time visual representation of how the Frequently Bought Together upsell will appear on the product page.
To further adjust the design and layout of the Frequently Bought Together widget, click Customize upsell. This will redirect you to the settings where you can modify the widget’s appearance to better fit your store’s theme.
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