> For the complete documentation index, see [llms.txt](https://bogos-guideline.gitbook.io/user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bogos-guideline.gitbook.io/user-guide/detailed-guide/analytics/offer-analytics.md).

# Offer Analytics

{% embed url="<https://youtu.be/vd_Z9KEHm-8?si=hs7-1_v_9n6WSHU9&t=100>" %}

## 1. Filter&#x20;

<figure><img src="/files/318P5YsFJBqCQaIt0vOV" alt=""><figcaption></figcaption></figure>

### 1.1. Filter by timeframe&#x20;

Filter a fixed timeframe to analyze the performance of campaigns within a period.&#x20;

### 1.2. Filter by offer&#x20;

This filter will help you to analyze the performance of each offer.&#x20;

{% hint style="info" %}
All offers that resulted in an order will appear in the filter to be selected, even deleted/expired offers.&#x20;
{% endhint %}

## 2. Big number

<figure><img src="/files/pqdWY7l2nbxzxeuObpai" alt=""><figcaption></figcaption></figure>

### 2.1. Total sales&#x20;

Total sales = sum of all orders' revenue that have at least 1 gift

<table><thead><tr><th width="230">Field</th><th>Definition</th></tr></thead><tbody><tr><td>Total sales</td><td>Sum of all orders' revenue that have at least 1 gift</td></tr><tr><td>Orders </td><td>Number of orders containing at least 1 gift</td></tr><tr><td>Average order value </td><td>Total sales/ Orders</td></tr></tbody></table>

## 3. Order details

<table><thead><tr><th width="129">Field</th><th width="172">Format </th><th>Definition</th></tr></thead><tbody><tr><td>Order</td><td>string</td><td>The name of the order, similar to Orders admin in Shopify</td></tr><tr><td>Date</td><td>date time</td><td>The time when the order is created</td></tr><tr><td>Gift</td><td>text</td><td>Product title of the gift product included in the order</td></tr><tr><td>Total </td><td>currency</td><td>Revenue of the order</td></tr><tr><td>Action</td><td>button</td><td><ul><li>View: Open order details in Shopify Admin </li><li>Delete: Delete order from Analytics</li></ul></td></tr></tbody></table>


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